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  • Writer's pictureAidan Flynn

Why Having Access to NetSuite Data in Salesforce is Imperative

NetSuite hosts rich accounting data about a business' clients and customers that finance and accounts teams can easily access. But what about other departments? While this data is accessible to the finance team, others within the business can greatly benefit from being able to see this critical NetSuite data.

For sales teams, having access to NetSuite information from within Salesforce not only encourages collaboration across different departments but also enables better decision-making with their accounts.

Data Accuracy

With the volume of information increasing rapidly, you may be surprised at how many businesses are unable to say that they have complete confidence in their data. Integrating Salesforce and NetSuite allows for data to be regularly updated, so when teams are viewing financial data from within Salesforce, they know that what they’re seeing is reliable and true. Entering information manually would have the reverse effect, with the approach being prone to errors and frustratingly time-consuming. Many organizations are still using manual processes in their workflows, tracking their finances in spreadsheets or exporting data from Salesforce into Excel sheets.

Speed up Sales Cycle

When you can access NetSuite data in Salesforce, it can speed up your quote-to-cash cycle, and decisions on upsells to customers can be made easier. Having Salesforce and NetSuite integrated allows the sales team to view an accounts’ invoice status including any outstanding balances from within Salesforce (dependant on user permissions). If the invoicing process is streamlined, invoices can be paid on time and cash flow is accelerated. That same invoice is also generated within NetSuite, which is beneficial to finance and ensures that work isn’t duplicated, saving them valuable hours of precious time.

Increased Visibility

For many businesses, data visibility is a growing concern. Being able to access NetSuite data in Salesforce enables increased visibility for sales teams and C-level members of staff. It also provides them with instant access to real-time financial data without the need to go back and forth with the finance team. This transparency empowers teams to make informed decisions quickly without having to rely on the finance team to provide updates. Businesses that rely heavily on siloed processes will find that not only do decisions take longer, but may find that delays could result in missed opportunities.

There are several ways to sync NetSuite and Salesforce, a popular approach is through third-party integrations, such as Celigo, Breadwinner, and Boomi.


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